My VALS

My primary VAL that I got was Experiencers. The Definition of Experiencers is: Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having "cool" stuff. I would say that this fits my very well and was not surprised to get this as my primary VAL. My secondary VAL that I got was Innovators. Innovators are: Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

Both of these VALS fit me perfectly and I feel that they reflect my personality and also makes me realized that I have a lot going for me in my life. I have to be able to use my VALS and reflect it on my life project. After reading the definitions and understanding them I feel that my life project is on track and I will be able to do anything if I put my mind to it.

PRIZM Segments For My Home Town

Sonoma California is a very unique and beautiful town in the heart of Wine Country. There are many PRIZM for this 95476 zip code but the one that caught my attention is the "Second City Elite" Sonoma the town its self is very wealthy and has many different winery's the local families own. When this PRIZM came up I was not surprised to see this. It is very easy to get caught up with the social elites in Sonoma. There is also another PRIZM "Brite Lites, Li'l City" which makes since because this is a very small town but with a lot of action. People will come up from San Fransisco to escape from the big city but when the reach Sonoma its still has a lot of commotion. I love my town but their are a lot of different PRIZM's that effect how Sonoma social class works.

Possession & Identity

Clothes are what you own, wear, see and want to have for most girls. They are a freedom of expression and a form of identity. I love clothes and love to shop. It's how I form my since of style and by being independent from other people. It's a certain style that I feel comfortable with and it's how I express my personality. It is not always about having the latest fashion trends or having the newest pair of Tory Burch Flats. It's about being your own person and creating a since of who you are through those clothes. Every one has a different since of identity and being creative through what you wear can have a positive reaction or negative depending on what you wear. I wear clothes that make me happy and that I enjoy being in. I also love bright colors because I feel that I am vibrate and outgoing person thats not afraid to show my true colors. However, I also love brand names and designer clothes and purchase them when I can afford them. There is nothing like walking out of a store with a bag full of cute clothes that you bought yourself. Clothes are very important in creating my since of identity and being who I am.